How would you like to create digital content that activates a direct response?
Viewers, partners, attendance, sales, phone calls, clicks, subscribers, likes, shares, donations, pledges, votes, and much more. It’s all possible when you understand important creative and practical steps needed to produce compelling content.
In this book, Content That Delivers, you’ll see how you can evaluate your market and design a targeted digital message that will achieve your goals. Learn to take your idea, craft a message, manage the creative, and control the production, editing, and costs to that you can deliver the most watchable video possible.
If you want to improve your communication skills in the digital world, where anyone with a connected device has the ability to find and respond to you, then you need this book.
Whether you desire to be the next YouTube star, television producer, director, or increase your value as a leader in public relations, corporate communications, public information, web marketing, or product and retail marketing, this book will inspire and move you in the right direction.